Most businesses haven’t been back to “normal” as the pandemic still imposes threats this year. And the sad thing is that no one can easily predict how soon covid-19 would be completely controlled or eradicated from the Globe. It started off as a matter of weeks of lockdown, but it’s been almost a year and we’re all still trying to enjoy the negative impacts in our personal and business lives.
Consequently, businesses have been employing new/revised strategies for their sales models. Many companies seem to be taking a more methodical approach towards their sales processes. The ones that often depend on direct sales to drive revenue now implement a systematic method that can work optimally despite the pandemic. Here we shall briefly discuss some effective sales model strategies that may enhance your business this period.
Physical Stores
If you own a business that operates only on-site, it implies that your sales model has plenty of room this time for optimisation. Apparently, the pandemic is enough reason to explain why people won’t want to be crowding your store or firm for whatever you sell. So may wonder, “What sales model can optimise my business without the limitations that Covid-19 brings?” Well, we are going to focus on two major strategies in this case:
Build a website: You’ve probably had your business on-going for quite some time now, so it wouldn’t hurt to increase its accessibility via the Internet. Most people rather purchase goods and services online these days for both convenience and safety during this pandemic. A well-designed website is sure to go a long way in aiding your sales model as you can now make your products available for your customers at any time. You don’t get to compromise your health and that of your customers with a sales process that involves online accessibility.
Use social media: Now if a website might be a stretch regarding the stage of your business, you can still have online engagements to optimise your sales through social media. Besides, people feel more connected when they get to converse with a human sales rep about purchasing particular goods/services. You can create a business account on popular social media apps like WhatsApp, Facebook, Instagram, and more. Share your business’s social information with customers that may come around and let Word-Of-Mouth play its role.
Online Stores
Purchasing products and services online is now more of a convention and preference this pandemic period. Your online store already sets an ideal method for optimising your sales model but is having an e-store alone going to suffice for your business? Here’s what more you could do:
Re-evaluate & revamp your offers: This has to do with strategizing your online store sales or website’s functions in a way that addresses customers’ needs better. Getting things online has already been set but have you thought about the issues that are reducing the use of your services online this period? Is there more competition online during this pandemic period? – affirmative. How then can you incorporate new online ideas that will improve your sales model? Generally, you must identify what your offering customers and develop new functions that will increase your sales leads.
Elaborate on security: the need to maintain social distancing has continued to be emphasized here and there. Let your customers know that your business is currently undergoing proper security precautions to ensure safety while being in service to them. Update your Terms of Service, introduce new products that support the control of Covid-19, provide a lasting impression that describes a no-tolerance policy towards unethical social engagements. In essence, just do what you can to remind customers that you prioritise safety for all this period compared to a competition that may demonstrate less seriousness. Such things still enhance your sales model.
